Consumer
Nationally representative shoppers and households across age, income, region, ethnicity and lifestage — ideal for brand, concept, packaging and shopper studies.
Global Insights Partner · Est. 2004
The world's hardest-to-reach audiences, all in one panel network.
For two decades MSG Opinion has delivered trusted quantitative and qualitative research for the world's leading brands, agencies and research consultancies — connecting them to consumers, decision-makers, clinicians, patients and specialist professionals whose voices matter most.
3.2M+
Active global panelists, verified & ready to respond in under 48 hours.
From nationally representative consumers to the world's top oncologists, we recruit, verify and protect the respondents your research depends on — then deliver the insight in the format your stakeholders will actually use.
- ✓ Single global point of accountability
- ✓ ISO 20252 & ISO 27001 certified
- ✓ 30+ methodologies under one roof
- ✓ Typical 48-hour feasibility response
20+Years in market research
5,000+Research projects delivered
150+Global clients served
50+Countries covered
Our Panels
Six specialist communities. One trusted partner.
From everyday consumers to niche B2B decision-makers and credentialled healthcare professionals, our panels are recruited, screened and validated to deliver the highest-quality respondents in the industry.
B2B Decision-Makers
C-suite, IT decision-makers, procurement leads, finance directors and SME owners across industries — vetted by title, firmographic and purchase authority.
Healthcare Professionals
Credentialled physicians, specialists, nurses, pharmacists and allied health professionals — verified against NPI and equivalent registries for compliance-ready research.
Patients & Caregivers
Diagnosed patients and informal caregivers across chronic, rare and acute conditions — recruited with rigorous screening and strict ethical/consent protocols.
Tradespeople
Electricians, plumbers, HVAC technicians, carpenters, painters, roofers and contractors — validated by license, trade and business size for category and brand studies.
Blue-Collar Workforce
Manufacturing operators, warehouse and logistics workers, truck drivers, field technicians and frontline employees — the voices often missed by traditional online panels.
Why MSG Opinion
Data you can present to your CEO with confidence.
We combine technology-led fraud prevention with old-fashioned human quality control — so the insights you deliver are ones your business can actually act on.
01 · QUALITY
Triple-verified respondents
Digital fingerprinting, deduplication and ID/credential checks. Every HCP and tradesperson is manually validated before they enter a study.
02 · SPEED
48-hour field on standard jobs
Our always-on panels and regional project teams mean you can go from brief to first data points in two working days.
03 · REACH
50+ countries, one contact
Single point of accountability for multi-market studies, with native-language scripting, translation and local quality leads.
04 · COMPLIANCE
GDPR, HIPAA, ISO 20252
Fully compliant with global data protection laws and industry standards, including MRS, ESOMAR and Insights Association codes of conduct.
05 · METHODS
Quant, qual & everything in between
CAWI, CATI, CAPI, IDIs, focus groups, communities, diaries, ethnography, UX and behavioural data — one partner, any methodology.
06 · ANALYTICS
Data science built in
Advanced analytics, segmentation, conjoint, MaxDiff, driver analysis and custom dashboards delivered by an in-house data science team.
Trusted By
150+ of the world's most demanding insight teams.
Global brands, leading agencies and top research consultancies rely on MSG Opinion for the audiences they can't find anywhere else.
Fortune 500 Brands
Global Pharma
Top-10 Ad Agencies
Management Consultancies
CPG Leaders
Tech & SaaS
Financial Services
Public Sector
Work in the Wild
Recent projects we're proud of.
A snapshot of the kinds of studies MSG Opinion teams run every week — from fast-turn consumer concept tests to multi-wave global HCP trackers.
Pharma · Oncology
Global oncologist tracker for a top-5 pharma company
Quarterly ATU tracker across 12 markets covering brand awareness, prescribing intent, and share-of-voice for a first-in-class therapy, with an integrated message-testing module.
n=2,400 verified oncologists per wave · 12 markets · 4 waves/year
CPG · Beauty
Multicultural shopper segmentation for a global beauty brand
A six-market quant segmentation with overlaid qual to define five new consumer segments across Hispanic, Black, South Asian and East Asian beauty shoppers, activated into a 200-page brand playbook.
n=8,500 consumers · 6 markets · 5 segments defined
B2B · SaaS
Enterprise IT decision-maker needs study for a hyperscaler
Segment-and-size study of cloud-migration intent across 2,000 CIOs and IT directors at enterprises with 1,000+ employees. Conjoint module used to optimise the product bundling and pricing architecture.
n=2,000 verified ITDMs · 8 markets · conjoint-based pricing
Home Improvement
Power-tool brand perception study among UK electricians
Mobile-first survey + intercept at 14 trade merchant sites, validating trade licence on arrival. Mapped brand preference, purchase triggers and loyalty drivers across three professional electrician segments.
n=1,200 licensed electricians · 14 field sites · 3 segments
Rare Disease
Longitudinal caregiver burden study, ultra-rare neurological disease
Six-month caregiver diary and monthly IDI study recruited via three patient advocacy groups, capturing the lived experience of caring for children with a specific genetic disorder.
n=42 caregivers · 6-month longitudinal · 3 advocacy partners
Logistics
Driver engagement research across three major logistics firms
Employer-sponsored frontline engagement study among long-haul truck drivers. Delivered via SMS and low-data mobile survey, with translation into Spanish and Polish to reach full driver workforce.
n=3,600 drivers · 3 carriers · 4 languages
What Clients Say
Trusted, not tolerated.
We've spent twenty years earning relationships with insights leaders who have almost infinite choice of research partners — and who don't suffer mediocrity.
MSG Opinion has become our go-to for specialist HCP samples. Their oncologist panel is the only one we trust for brand trackers that the C-suite actually reads out in earnings calls.
I briefed them on a Tuesday afternoon and had topline findings on my desk by Thursday morning. Most agencies can't even acknowledge a proposal request in 48 hours. This is a different level of service.
The quality of their trade panel is genuinely unique. We've tried three competitors before this — the MSG Opinion sample is the only one where the NPS numbers match what we hear in the field.
Their caregiver panel work for our rare-disease study was moving, ethical and rigorous. They understood that research with this community has to come with care — and they proved it at every stage.
How We Protect Quality
Four pillars, on every project, always.
Most panel providers talk about quality in their pitch deck. We build it into every handover. These four pillars sit behind every sample we deliver.
01 · RECRUIT
Multi-source recruitment
We never rely on a single acquisition channel. That's how panels get gamed.
- Targeted digital recruitment
- Professional association partnerships
- Offline and intercept outreach
- Client community integration
02 · VERIFY
Credential verification
Every HCP, trade and specialist B2B role is validated against a public registry or licence before enrolment.
- NPI / GMC / NMC / GPhC lookups
- LinkedIn & corporate email checks
- Trade licence photo confirmation
- Annual re-verification
03 · SCREEN
Fraud & bot detection
Every survey runs through our quality stack before responses are accepted into the final dataset.
- Digital fingerprinting & IP checks
- Attention, straight-line & speeder traps
- Open-end gibberish detection
- Reverse-geocode validation
04 · PROTECT
Respondent welfare
The respondent always comes first. That's how we keep engagement high for the next 20 years.
- Invite throttling to prevent burnout
- Fair, timely incentives
- Opt-out at any moment
- GDPR, CCPA, HIPAA aligned
Ready to hear the voices that matter to your business?
Tell us about your project. We'll come back with feasibility, timelines and a tailored proposal within one business day.
Start a project